Oracle BlueKai allows managers to use data to drive personalized, contextual advertising that engages and wins relevant audiences. The software supports cross-platform data sharing allowing users to combine data from multiple external sources, improving decision-making. Additionally, it provides customization tools that assist admins in classifying and organizing data into target user segments, enhancing content management. Managers can use the software to monitor data processing using automated report functionalities to help diagnose and fix problems. Inventory management tools help users gain insight into warehouse activities, promoting efficient stock control. It helps businesses achieve programmatic ad spending across various channels.
